This project aimed to promote the Résumé Doctor & Career Readiness event hosted by University of Wisconsin-Whitewater's Career & Leadership Development (CLD) office, helping students refine their résumés and prepare for job opportunities. The campaign's visual identity was designed to be engaging, professional, and approachable. A color palette consistent with CLD's branding and dynamic visual elements were applied across flyers, social media posts and stories, and digital signage, ensuring seamless branding across all promotional materials.
2021
