2023-2024
Objective:
Design two vibrant, engaging trailer wraps that not only transport equipment but also highlight Team REIL's portfolio to attract new customers. A unique request was to incorporate a 3D pop-out effect to make the trailers visually striking when viewed from behind.
Process:
1. Research and Discovery:
- Conducted interviews with the company president to understand the target audience and project vision.
- Analyzed trends in vehicle wraps and considered trailer size and features impacting the design.
- Collected existing photos of completed projects and identified newly completed projects to photograph.
2. Concept Development:
- Brainstormed design concepts based on the president's input and research insights.
- Narrowed down the design direction and created initial designs.
- Presented initial designs to the president for feedback and refined the design based on the feedback received.
3. Production and Installation:
- Coordinated with printers to order wraps, manage any misprints, and ensure timely delivery.
- Communicated with installers to ensure the wraps were installed correctly and aligned with the completed design.
Result:
The final trailer wraps are colorful, fun, and eye-catching, featuring a variety of completed projects from Team REIL. The 3D pop-out effect on the back door adds a unique element that captures attention on the road, effectively turning the trailers into moving billboards for Team REIL’s expertise in playground and sports field construction.
