These escalator clings were designed to create a strong brand presence for Team REIL at the 2025 IAPD/IPRA Soaring to New Heights conference, where Team REIL, Inc. was a sponsor. Notably, these were the first interactive clings of their kind ever featured at this conference, setting a new standard for engagement in the event space.
On the lobby-level escalator, the central cling prominently features Team REIL’s name and tagline over a sports field turf background, ensuring high visibility from across the lobby. The side clings incorporate a Burma-Shave inspired sequential message to promote Team REIL. Inspired by the classic roadside advertisements, these messages are revealed line by line as viewers move along the escalator, ultimately creating a rhyming poem. The text is interspersed with photos of completed playground and athletic field projects, reinforcing Team REIL’s expertise.
Photo Courtesy of Team REIL
Photo Courtesy of Team REIL
On the garage-level escalator, the central cling showcases a collection of completed projects, logos of key equipment partners, and a list of services offered by Team REIL. The design is strategically split down the center, ensuring readability from both the up and down escalators. This layout maximizes engagement, ensuring that key information remains accessible regardless of the viewer’s direction of travel.
Photo Courtesy of Team REIL
Photo Courtesy of Team REIL
By combining bold visuals with structured messaging, these clings transform functional spaces into impactful marketing displays, maximizing engagement and reinforcing Team REIL’s industry presence.
